Inspiration Waits for No-One: How to Catch Your Ideas While They’re Hot

Whenever I forgot something when I was younger, my mum always used to say: 'if it's important enough, it'll come back to you'. While this did stop me from worrying and wracking my brain trying recapture a few 'EUREKA' moments. It also means that  I've lost a few  great ideas. Inspiration does not happen on your … Continue reading Inspiration Waits for No-One: How to Catch Your Ideas While They’re Hot

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9 Writing Rules Worth Breaking

Rules. There are just so many of them. I don't just mean rules in the writing world. I'm talking about house rules, school rules, work rules, industry rules... It literally feels like everywhere we turn there's someone waiting to say... Don't get me wrong, I completely understand that boundaries are necessary (especially in the realm … Continue reading 9 Writing Rules Worth Breaking

Social Media 101: How to Measure & Improve Your Online Influence

How much do you know about your online presence and influence? With all of the noise on social media, measuring your impact across industries can be quite a challenge. Whilst there are plenty of tools that enable you to listen, schedule & post across a variety of channels, what about a program that could indicate … Continue reading Social Media 101: How to Measure & Improve Your Online Influence

Storytelling 101: How to Captivate Your Audience With Compelling Content

Brand storytelling is one of the most powerful forms of marketing. As audiences expect more and more from brands - taking the opportunity to tell a story and engage with people’s inner thoughts and feelings is now a strategic priority. Good stories, suck you in from the beginning and they make you feel a certain … Continue reading Storytelling 101: How to Captivate Your Audience With Compelling Content