You know how this is going to end, right? It's not what everyone wants to hear when they're going through a tough time. But, life does have a way of throwing you off balance when you least expect it. Call them what you will -- obstacles, road bumps, trials (or my favorite... a pain in … Continue reading When Life Hands You Lemons….
'Parenting is rewarding. But so is my career' - An amazing insight into the reality of being a working mother.
Some very valuable lessons can be taken from our fictional heroes. And, even better, female superheroes are now on the rise.
Millennials have been the talk of the town. For a long time, companies were trying to figure out what attracts them and, more importantly, how to keep them. After being placed on a pedestal for a significant amount of time, it seems like the business world has begun to do a 180. Now, all I see … Continue reading Breaking Free From The Millennial Stereotype
Branding is changing. People aren't just sucked in by logos and slogans anymore. They want real-time, human, interaction. Now, more than ever, businesses are beginning to make a change in their tone, voice and way that they approach customers. A change that, I think, is for the best. The landscape of B2B and B2C is … Continue reading Everything You Need to Know About Humanising Your Brand
Social media has provided writers with so many great opportunities. We can reach a global audience, connect with new people, guest post for other companies and do so much more to build a credible reputation. Social has, however, done some damage to the quality of the content that we come across. As soon as you … Continue reading Write for Insight – Not for Likes, Shares or Follows