Why I Prefer the word connections to followers

Followers: Definition: a person who moves or travels behind someone or something I'm starting to have a problem with this word. As social media begins to develop and become a greater part of our everyday life, we have become more and more obsessed with the number of people that 'follow' us. There are more blog … Continue reading Why I Prefer the word connections to followers

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Twitter Changes: For Better or For Worse?

Over the past few weeks, Twitter has erupted as users have been commenting on rumoured changes. From #Twitter10K to #RIPTwitter, the global community has expressed  how much they love Twitter as it is. They've also been incredibly vocal about how these potential changes could damage their user experience. "Twitter wants to remove Follows and add … Continue reading Twitter Changes: For Better or For Worse?

10 Blogs & Social Media Experts You Should Be Following

Social media marketing is one of those industries that is ever changing. I'm constantly on the look-out for the latest trends, creative ideas and advice from industry leaders. With the sheer amount of content being produced online, sometimes it's difficult to know where to start! If you're searching for some great insightful content, here are … Continue reading 10 Blogs & Social Media Experts You Should Be Following

Hashtag 101: Everything You Need to Create a Brand Hashtag

Branded hashtags have begun to take over social media (Twitter especially). With the sheer amount of # being produced it’s becoming more and more difficult to stand out. If you want to create ‘#’ that’s memorable, it needs to capture a piece of your brand’s personality and really resonate with your online community. Whether you’re … Continue reading Hashtag 101: Everything You Need to Create a Brand Hashtag