Brand storytelling is one of the most powerful forms of marketing. As audiences expect more and more from brands - taking the opportunity to tell a story and engage with people’s inner thoughts and feelings is now a strategic priority. Good stories, suck you in from the beginning and they make you feel a certain … Continue reading Storytelling 101: How to Captivate Your Audience With Compelling Content
During last weeks #BizHeroes Twitter chat, we discussed the new algorithm that Google has recently run to ensure that mobile friendly sites receive slightly higher ranking in mobile search results. It was a great opportunity to learn from others & I gained a lot from it. Here's a SlideShare recap! #BizHeroes is a chat … Continue reading How Mobile Friendly & Google Ready is Your Website?
In this digital age, customers have the power to get the product knowledge to make well informed purchases. A lot of this can stem from social media; content & comments can be shared between users and, regardless of the platform, everything is highly visible. We are living in a world where customers can view an … Continue reading Who Owns Social Selling? #SBizHour Recap