Why I Prefer the word connections to followers

Followers: Definition: a person who moves or travels behind someone or something I'm starting to have a problem with this word. As social media begins to develop and become a greater part of our everyday life, we have become more and more obsessed with the number of people that 'follow' us. There are more blog … Continue reading Why I Prefer the word connections to followers

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10 Blogging mistakes that are hurting your reputation & costing you time

You've been blogging for a while. You're putting in the hours and trying to make sure that every post is valuable to your readers. In short; you're working harder than you've ever worked before. Yet, for some reason, things aren't going as planned. You have the content but you're not getting any engagement. No comments, … Continue reading 10 Blogging mistakes that are hurting your reputation & costing you time

Twitter Changes: For Better or For Worse?

Over the past few weeks, Twitter has erupted as users have been commenting on rumoured changes. From #Twitter10K to #RIPTwitter, the global community has expressed  how much they love Twitter as it is. They've also been incredibly vocal about how these potential changes could damage their user experience. "Twitter wants to remove Follows and add … Continue reading Twitter Changes: For Better or For Worse?

10 Blogs & Social Media Experts You Should Be Following

Social media marketing is one of those industries that is ever changing. I'm constantly on the look-out for the latest trends, creative ideas and advice from industry leaders. With the sheer amount of content being produced online, sometimes it's difficult to know where to start! If you're searching for some great insightful content, here are … Continue reading 10 Blogs & Social Media Experts You Should Be Following

Everything You Need to Know About Humanising Your Brand

Branding is changing. People aren't just sucked in by logos and slogans anymore. They want real-time, human, interaction. Now, more than ever, businesses are beginning to make a change in their tone, voice and way that they approach customers. A change that, I think, is for the best. The landscape of B2B and B2C is … Continue reading Everything You Need to Know About Humanising Your Brand