Everything You Need to Know About Humanising Your Brand

Branding is changing. People aren't just sucked in by logos and slogans anymore. They want real-time, human, interaction. Now, more than ever, businesses are beginning to make a change in their tone, voice and way that they approach customers. A change that, I think, is for the best. The landscape of B2B and B2C is … Continue reading Everything You Need to Know About Humanising Your Brand

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Write for Insight – Not for Likes, Shares or Follows

Social media has provided writers with so many great opportunities. We can reach a global audience, connect with new people, guest post for other companies and do so much more to build a credible reputation. Social has, however, done some damage to the quality of the content that we come across. As soon as you … Continue reading Write for Insight – Not for Likes, Shares or Follows

Content Hubs – What, Why & How to Create Your Own

Thereโ€™s this constant battle to find a balance between content creation and curation. There are over 5,700 tweets per second, 42.6 million WordPress blogs published per month and 4.7 billion Facebook updates daily. Itโ€™s fair to say that content is everywhere. With all of the noise that people have to filter through, the least we … Continue reading Content Hubs – What, Why & How to Create Your Own