Everything You Need to Know About Humanising Your Brand

Branding is changing. People aren't just sucked in by logos and slogans anymore. They want real-time, human, interaction. Now, more than ever, businesses are beginning to make a change in their tone, voice and way that they approach customers. A change that, I think, is for the best. The landscape of B2B and B2C is … Continue reading Everything You Need to Know About Humanising Your Brand

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Write for Insight – Not for Likes, Shares or Follows

Social media has provided writers with so many great opportunities. We can reach a global audience, connect with new people, guest post for other companies and do so much more to build a credible reputation. Social has, however, done some damage to the quality of the content that we come across. As soon as you … Continue reading Write for Insight – Not for Likes, Shares or Follows

Content Hubs – What, Why & How to Create Your Own

There’s this constant battle to find a balance between content creation and curation. There are over 5,700 tweets per second, 42.6 million WordPress blogs published per month and 4.7 billion Facebook updates daily. It’s fair to say that content is everywhere. With all of the noise that people have to filter through, the least we … Continue reading Content Hubs – What, Why & How to Create Your Own