Storytelling 101: How to Captivate Your Audience With Compelling Content

Brand storytelling is one of the most powerful forms of marketing. As audiences expect more and more from brands - taking the opportunity to tell a story and engage with people’s inner thoughts and feelings is now a strategic priority. Good stories, suck you in from the beginning and they make you feel a certain … Continue reading Storytelling 101: How to Captivate Your Audience With Compelling Content

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5 Things You Shouldn’t do on Social Media

It’s so easy to get caught up in the hype of social media. There’s a misconception that all you need to do is tweet a few of times a day, start blogging, post a few selfies then - voila! - You go from 0 to 1000 followers overnight. Truth is, social media requires a great … Continue reading 5 Things You Shouldn’t do on Social Media

Social Media 101: 9 Steps to Creating an Amazing LinkedIn Profile

I absolutely love LinkedIn! As a social media platform for professionals, it has everything that you need to show case your work and truly stand out from the crowd. However, I've noticed that people don't really use LinkedIn to their advantage. The big question is: What makes LinkedIn is so much different from just having a … Continue reading Social Media 101: 9 Steps to Creating an Amazing LinkedIn Profile