10 Blogs & Social Media Experts You Should Be Following

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Social media marketing is one of those industries that is ever changing. I’m constantly on the look-out for the latest trends, creative ideas and advice from industry leaders. With the sheer amount of content being produced online, sometimes it’s difficult to know where to start! If you’re searching for some great insightful content, here are a few blogs and professionals that you should follow!

Social Media Blogs to Keep an Eye on



The beauty of Buffer’s blog is that there is something for everyone, regardless of where you are in your career. With their comprehensive, thoroughly researched content, you will be kept up-to-date with all of the latest in the social media industry. Not to mention, Buffer are known for sharing their struggles as often as their success stories so that readers can learn what ‘not to do’.

My top reads:

2. Social Media Examiner

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If you need to get to grips with any particular social network – this is the place to start. Social Media Examiner has a guide for absolutely anything related to social and gives you access to advice from industry professionals.

My top reads:

3. Sprout Social


Sprout Social divides their blog into three parts: Articles, resources and events. This is a great place to dig up content that can be downloaded and referred back to later. They also have a great set of webinars, infographics and case studies to choose from. If you’re looking for a diverse range of content, this is the blog for you.

4. We Are Social Media


Offering you the latest tips and breaking news from all of the major social platforms as they happen. If you’re trying to keep up with the many changes that happen in the industry – check out their ‘Top 5 Social Media News of the Week’.

My top reads:

5. Social Media Today


A great platform that covers literally everything that you could imagine about social media marketing. Social Media Today also accepts guest posts, which means that you have access to content that is more diverse than most other blogs. With their easy to navigate website, you won’t have any trouble finding the articles that you need.

My top reads:

Industry Influencers That You Should be Following

1. Kim Garst 

CEO & Founder of Boom Social – Kim offers some amazing advice for small business owners so that they can maximise their use of social media. She also runs a the #SocialCentsChat on Twitter every Tuesday at 6 pm GMT.

2. Rebekah Radice 

Award-winning writer and digital marketing specialist – Rebekah helps businesses to build an effective online and social media presence. She is also the co-founder of #InfluencerChat, hosted on Tuesdays at 5 pm PT.

3. Ted Coine 

CEO of the Influencer Network and Inc top 100 speaker. After years of research and trend watching, Ted produced ‘A World Gone Social: How Companies Must Adapt to Survive’ – a guide dedicated to helping business owners integrate social media within their business strategy.

4. Aaron Lee

Master of Customer Delight at Post Master and all around social media ninja, Aaron offers his insights on operating social media from his own professional experiences.

5. Madalyn Sklar

The lady of Twitter, Madalyn not only hosts her own Twitter chat and podcast (both called #TwitterSmarter) to help businesses of all sizes utilize Twitter effectively. If you need advice on building a genuine & loyal following – check her out on Twitter!

Have I missed anyone off of your list? Share your thoughts and suggestions in the comments section below. I would love to know who you go to for all of the latest knowledge!

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