There’s nothing like the rush of starting a brand new business venture! You have a plan, you know your brand, but now it’s time to connect with the world. One of the most gratifying ways of knowing that you’re going in the right direction is generating a following.
Whilst audience behaviour will vary from one social network to another, there are some universal ways to ensure that your attracting the right people. Here’s a list of things that I think (after trialing them myself!) will help you get to that 1,000 follower benchmark in a month.
1. Complete Your Profile & Make Yourself Human
Writing an amazing biog with a few key words & hashtags is essential. This enables you to be found easily & people get a quick snapshot of who they’re connecting with. It doesn’t have to be all business – throw a couple of hobbies in there too!
Make sure you have a profile & cover photo – there’s nothing like being able to put a face to the tweets.
If you have a website or blog make sure to add the URL – this instantly links people to your other content. Below is an example of what a complete profile looks like on a desktop computer:
2. Follow Relevant People In Your Industry
Following people who are industry leaders or incredibly active within your targeted online community, provides you with two key advantages:
a) You can listen to what they’re talking about – what’s the latest topic, what solutions do they need, what are they’re pet hates?
b) Understanding the content that they’re providing the online community with. You gain an insight into what information your audience finds most useful.
TIP: There are also tools that you can use to separate your followers into lists, such as IFTTT. That way you can keep track of people who share industry specific information or share articles you find engaging.
3. Use The Right Hashtags & Don’t Over Do It!
Finding the right people is great, but now it’s time to ensure that the right people find you. The best way to do this is to include relevant hashtags in your tweets. Those who are searching for that content will find it and you’re directly connected with a community with similar interests.
TIP: Be careful! Too many hashtags can be over bearing and irritating. Try to limit it to 2 or 3. Also – make sure that the hashtags are relevant to your post. There is absolutely no point in throwing them in there to gain visibility, it’s all about engaging with the right people.
4. Publish & Share Quality Content
In order to gain a following, you have to be publishing quality content that your audience will find valuable. Nobody wants their timeline to be filled with irrelevant nonsense. Make sure that you’re engaging with questions that the industry is trying to answer. Be a problem solver and a genuine helper. That way, people will look to you for answers.
5. Join In Twitter Chats – Contribute to Your Community!
This is what I enjoy most about the Twitter community! There are businesses that will hold conversations on Twitter; they usually run for an hour and have a set of questions for anyone to answer. All you have to do is find the relevant hashtag and join in. This is a great way to genuinely connect with people who are like-minded and share your interests. It’s fun, creative & a perfect opportunity to learn!
TIP: Try following ChatSalad – they post times the times & hashtags for pretty much every chat that I can think of! (Bonus: they post a 5 minute reminder before chats start!) Don’t be afraid to jump in there and connect with people. There’s nothing wrong with disagreeing either, providing that you’re respectful & not forceful.
6. Share Links To Your Profile Via Other Social Media Channels
Take advantage of your other social media accounts and promote your Twitter handle. If you know that you’re audience is equally as active on Facebook why not share a link to your Twitter profile?
TIP: Make sure that your work colleagues are also aware by including links to your Twitter handle in your email footer.
7. Include A Follow Button On Your Blog/Website
When people are building blogs and websites they tend to automatically think about adding sharing buttons first. Whilst this is necessary for your content to gain more visibility, you want as many follows as you do shares. Always include a follow button at the end of your posts. Here’s an article that shows you how! Twitter Follow Button
I hope that all of this has been helpful! If you have any more useful advice feel free to include your ideas in the comments below!Follow @lifeofaworkgirl